How to validate your startup idea?

Validate your business idea in just two weeks with our Validation Sprint

Many new products are unable to get the traction they need to succeed in the market.

After working several weeks or even months on the same project, founders get surprised and discouraged by the response of the market. They don’t understand why their product failed after their friends, family, and close ones said they’d pay and use their product.

For every successful new product launch on Product Hunt, there are 99 unsuccessful ones. So many founders see all of that hard work go into the drain.

The reality is that there’s a huge difference between what people say to you and what they end up doing. So asking the right people if they would use your product it’s not good enough to get the right validation.

To validate your business idea, you need real insights from the market (potential users) as soon in the process as you can. Because spending lots of months building  your idea is great, but if no one wants to really buy it, then what’s the point to continue?

Why do some startups fail?

There’s nothing wrong with failing when building your business. But as a potential founder, you can prevent this from happening from the start.

According to CB Insights, some of the reasons why startups fail are that there’s no market need, lack of knowledge about their customers or products without a business model.

7 reasons why startups fail according to CB Insights

While some startups have done it before and still managed to get it right, at least nine out of ten startups fail in becoming a sustainable business in the long run.

Luckily, in this article, we’ll explain how you can validate your business idea in just two weeks before you have to spend lots of money or time on building it.  

How to be better prepared for startup pitfalls

There’s no right or wrong here, but you could start by having the right validation before deciding to put lots of work hours on your product. On our startup Validation Sprint, we take your business idea or concept to a prototype with real insights from customers and experts in just two weeks. Explore our program.

We also happen to have some of the best coaches in the startup ecosystem in Europe to give you coaching and mentoring during the process.

These companies killed it during their validation days:


The founders of Gymshark were studying while they were building a multimillion-dollar business. Gymshark started as a drop shipping selling supplements on their website for athletic people.


In the meantime, they added their own fitness apparel as they saw an opportunity there. They didn’t start with thousands of samples, rather, one of the founders started producing the clothes on his parent’s garage on a made-to-sell basis.

Before wasting thousands of euros on producing clothing that nobody wanted, they started small with a few samples and started validating the market until they learn what people really wanted.  


HubSpot is one of the most recognized marketing and sales software that has a presence in 100+ countries, and that is the to-go place for marketing stuff. But it didn’t start like this.

Hubspot's story starts with a simple blog. They started writing content on topics such as inbound marketing. Along the way, they started getting a better understanding of their users' needs, interests, and ultimately their motivations.

After some time, Hubspot validated its product concept by becoming the experts on Marketing by just starting with writing on their blog about what they like.

The right methodologies for launching your startup or testing your next digital product.

We know how important is to learn fast on the first days of building your business. After years of experience with multiple founders, we have developed a validation methodology that will help you move faster and learn the potential of your startup idea, and the initial focus you can take.

In a short time, we help you determine the desirability, viability, and feasibility of your business idea. You’ll learn how to interact, listen and learn from your customer, explore your market needs, design a sound business model, all of this through rapid experimentation and prototyping.

What is the Startup Validation Sprint all about?

Our program helps Startups in their early stage to test their prototype and gain valuable insights about their product.

You can test your business idea, whether you’re working alone or with a team.

These are some of the startup methodologies we apply during our sprint:

  • Lean Startup
  • Design Sprint
  • Prototyping
  • Business Design

In this two-week program, we have hands-on activities to help you build a prototype based on startup methodologies, and on top, we have coaches that will help you validate your business idea faster.

DO NOT WORRY, you don’t need to know how to code, we use NO-CODE tools to help you build a landing page or prototype and get feedback from real users that can help you get the best version of your digital product.

What our previous sprinters say about the Validation Sprint:

What’s in for you?

  • €1,000 in credit from our partner Miro.
  • Cut months of startup validation to weeks.
  • A functional prototype, like your own landing page.
  • Feedback from customers and coaches on your idea.

For whom is this for:

  • You have a digital product idea you think it’ll change the world but you don’t know where to start or what to do next.
  • You need a proven system for validating your idea and receiving feedback from customers.
  • You have no customers yet or haven’t been able for people to engage with you idea?
  • You want to do what you can to have a successful launch of your startup idea.

Are you or your team in the early stage of a business idea? Or are you looking to have a more structured way of validating products?.

Want to take the next step?

Schedule a coffee chat with us or download our curriculum to get more information on our Validation Sprint. We’d love to hear from your idea or startup team.


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